Strawberry Swing Video

I have been fascinated with music videos my entire life, and this one for Coldplay's song "Strawberry Swing" made my creative fuzzies go to work. It works as a story of sorts, a short film almost. After watching generic dance move videos on MTV (if MTV is actually playing music) for the past few years, this is a breath of fresh air. The video is almost entirely illustrated, and features Chris Martin as the main character. During the duration of the song he floats on a smoke cloud and fights off a giant squirrel by throwing a tempting acorn at it. The art was created by Shynola, designers who have created similar videos for Beck, Radiohead and many others. The essence of the song really seems to be captured in their work. If the design process interests you, check out this interview with Shynola about the creation of Coldplay's video. I'm all giddy now...someone has to stop me.